Communications Academy: The Roadmap to Success

Built for superintendents, district leaders, and communication staff, this nine-session series strengthens the fundamentals of effective communication and engagement.

Thoughtfully designed to build a strong foundation in communication and engagement through a consistent, high-quality learning experience. Each session is intentionally sequenced—starting with core principles and progressing to practical applications—so participants can build skills over time and apply what they learn in real-world settings.

Refreshed Content. Stronger Learning Experience.

The curriculum is refreshed and restructured annually based on feedback from previous participants. Topics are intentionally sequenced to guide learners through a progressive learning experience.
Sessions are led by members of the Donovan Group team, alongside invited experts and experienced education leaders who bring real-world examples, practical tools, and proven strategies to each discussion.

Live Sessions Recorded for Flexible On-Demand Access

Each session is delivered live to encourage engagement and discussion, and all sessions are recorded for fl exible, on-demand access. Recordings are shared promptly and hosted on the professional learning platform, making it easy to revisit content or catch up as needed.

One-On-One Strategy Consultation

Schedule a casual call with a Donovan Group partner for a personalized strategy session focused on your district’s priorities, challenges, and opportunities—with clear, actionable communication guidance.

Register at Any Time

Registration remains open on a rolling basis. Participants who join after the series begins receive full access to all previous sessions and materials.
All content remains available through September of the following year.

Course Schedule

September 9, 2026 | Communications Planning: Building a 5-Year District & Board Strategy
October 7, 2026 | Referendum Communication: Lessons Learned from Recent Elections
November 4, 2026 | Superintendent as Lead Communicator: Internal Alignment & External Success
December 2, 2026 | Crisis Communications: 2026 Trends and Planning for 2027
January 6, 2027 | Emerging Trends: AI, Accessibility & Modern Communication Tools
January 27, 2027 | Enrollment Marketing & Family Recruitment
February 10, 2027 | Video & Social Media: Successful Storytelling Strategies
March 10, 2027 | Survey Strategy: Brand Reputation & Community Trust
April 7, 2027 | Take the Next Step: New Communication Strategies for 2027-2028
New This Year: One-On-One Strategy Consultation

Registration Discount for CAPSS Members
Our members receive a $300 discount on registration, using the code CTCOMMS500. That’s a year of professional learning for $500!